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Surviving
Sales Leadership

Audio Sessions.
Why Sales Leaders Keep Making Bad Hires (And How to Stop)
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Episode 10Why Sales Leaders Keep Making Bad Hires (And How to Stop)
Most sales leaders rely on gut feel to hire - and gut feel only predicts top performers 20% of the time.
Elaine Tyler and Tim Ogle break down what a structured sales hiring process actually looks like, from building a talent pool before you need one to onboarding a new hire so they actually stick.
 
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AI in Sales Leadership: Where the Hell Do I Start?
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Episode 09AI in Sales Leadership: Where the Hell Do I Start?
We break down why most sales teams are still doing manually what AI could do in seconds.
 
This episode covers the three use cases sales leaders should start with today - prospect research, personalised outreach, and call analysis - and exactly how to act on them.
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How Sales Leaders Are Using LinkedIn to Generate Pipeline
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Episode 08How Sales Leaders Are Using LinkedIn to Generate Pipeline
We break down why most sales leaders are treating LinkedIn as a brand exercise - and missing the pipeline that's right in front of them.
 
This episode covers how to turn engagement signals into warm conversations, warm deals already in your pipeline, and build a presence that generates inbound before you ever pick up the phone.
 
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The Questions You're Not Asking That Kill a Forecast in 5 Minutes
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Episode 07The Questions You're Not Asking That Kill a Forecast in 5 Minutes
The deal had a champion, a proposal, and a close date. It still didn't make the forecast. Find out exactly why.
 
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We Analysed 5117 Sales Coaching Calls - Here's Why Your Deals Are Stalling
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Episode 06We Analysed 5117 Sales Coaching Calls - Here's Why Your Deals Are Stalling
Sales leaders think stalled deals are a pipeline problem. Reps are dealing with something else entirely.
We break down insights from 5,117 sales coaching calls, revealing why deals stall, why “closing” isn’t the fix, and what drives performance.
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The Comp Plan Mistakes That Push Good Reps Out
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Episode 05The Comp Plan Mistakes That Push Good Reps Out
We break down why most sales comp plans fail.
This episode explores how compensation decisions shape culture, motivation, and whether your team actually sells—or just learns how to game the system.
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How To Build a High Performing Sales Team In The Chaos of SaaS
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Episode 04How To Build a High Performing Sales Team In The Chaos of SaaS
We explore how leaders build resilient, adaptable teams in fast-changing environments.
From how they hire, to how they create clarity, maintain trust  and performance when everything around them is shifting.
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Why Your Deals Aren’t Closing: The Gaps Reps Won’t Tell You
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Episode 03What Top Sales Leaders Do Differently
Top sales leaders don’t just manage pipeline - they build teams that consistently improve.
 
This episode explores what top sales leaders do differently, from how they hire and coach to how they motivate teams, set expectations, and develop people beyond the numbers.
 
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Why Your Deals Aren’t Closing: The Gaps Reps Won’t Tell You
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Episode 02Why Your Deals Aren’t Closing: The Gaps Reps Won’t Tell You
Deals don’t stall at the end — they fail when the truth never surfaced early.
 
This episode exposes why “gone quiet” deals linger, how reps confuse hope with proof, and how deal coaching uncovers what’s missing before forecasts fall apart.
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The Sales Coaching Disconnect No One Wants to Admit
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Episode 01The Sales Coaching Disconnect No One Wants to Admit
Sales leaders think they’re coaching. Reps disagree.
 
This episode explores why coaching feels broken in 2026, why AI hasn’t fixed it, and what actually drives quota attainment.
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