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Report

The State of Sales Coaching
in 2026

MySalesCoach presents the 2nd edition of the largest sales coaching-specific survey ever conducted.
The state of sales coaching 2026 survey

DOWNLOAD HERE

About this report:

This year we have comparisons to data from 2025, new trends to bring to your attention as well as a spotlight on AI's role in coaching today.
 
With sales leaders and reps from companies like Apple, Cisco, Udemy, Gitlab, Deel & Evaluagent having taken part, there's strong data from how B2B sales teams selling all deal sizes are coaching right now. 
The state of sales coaching 2026 survey

What we set out to uncover:

  • How often do quota-achieving sales reps receive sales coaching?
  • What do salespeople say they are getting versus what sales leaders say they are delivering?
  • Who do sales reps prefer to get coaching from?
  • How are these data points changing against data from 2025?
  • What is the role now & in future of AI in sales coaching?
 

What you’ll learn:

 
  • The gaps between coaching expectations and reality
  • What sales reps really want their coaching sessions to look like
  • The correlation between coaching quality and quota attainment
  • And much more!

 

Fill out the form and a copy will be sent to your inbox.