Ep.12 - Why Sales Leaders Keep Making Bad Hires (And How to Stop)

About This Episode

Most sales leaders know what a bad hire feels like. The red flags they ignored. The coaching hours they'll never get back. The team morale that quietly took a hit. What they're less clear on is exactly where the process broke down — and how to stop it happening again.

The problem usually isn't a lack of effort. It's a lack of structure. Without a defined process for building talent pools, running selection, and making confident decisions, hiring becomes reactive. Leaders end up filling seats under pressure rather than making 12-month strategic calls — and paying the price for months afterwards.

In this session, Elaine Tyler, CEO and founder of Venetrix, and Tim Ogle, sales coach and transformation specialist at MySalesCoach, walk through what a structured, low-risk hiring process actually looks like — from building a pipeline of candidates before you need them, to running a selection process that surfaces the right behaviours, to onboarding in a way that sets new starters up to win.

MySalesCoach in-house coach Bryan Mulry hosts the conversation, drawing on what sales leaders are telling him they struggle with most when it comes to hiring, ramping, and holding onto good people.

You'll Learn

• Why gut feel only predicts top performers 20% of the time — and when it is worth trusting
• How to build a talent pool using LinkedIn content, referrals, and events before a vacancy opens
• What a competency-based scorecard looks like and how to get stakeholder alignment before the process starts
• How to make a hiring decision without paralysis — and why reactive decisions are the biggest risk
• Why the offer process starts at the first conversation, not when you send the contract
• How to structure the first 90 days so a new hire builds confidence and hits the ground running

Who is this for?

This episode is for sales leaders who are hiring now or know they'll need to hire in the next six to twelve months. It's particularly useful if you've made a bad hire before and want a more structured way of approaching the process — or if hiring currently feels like a distraction from your real job rather than a core part of it.

Who are MySalesCoach?

MySalesCoach works with sales leaders to build the frameworks, coaching habits, and team accountability that turn hiring decisions into long-term performance. Whether you're bringing in a new SDR or rebuilding a team, having a coach who has walked in your reps' shoes makes the difference between a hire that sticks and one that drains your energy for six months. Book a call to find out how MySalesCoach supports leaders like you.