"We achieved a 367% increase in revenue, improved team performance and tenure. 75% of our promotions came from people being coached."

“We were only scratching the surface of what our team could do. MySalesCoach gave our people external, expert voices who’ve lived what they’re coaching — and it’s transformed performance.

In the last quarter, 8 of our 10 top performers were in coaching, and 11 of the 14 reps who hit quota had a coach. Tenure is up, performance is up, and coaching has become the common denominator for progression.”

JackSales Leader, Leyton

PROJECT

Roll out targeted 1:1 coaching across the sales team to unlock performance, promotion, and retention to support internal coaching.

WHAT WE DID

Embedded our specialist coaches; each rep worked on their own live challenges with clear follow‑ups and accountability.

SOLUTION

Personalised coaching matched to the individual’s stage/needs. Real application every session, and a consistent cadence that sticks.

TIMELINE

Ongoing. Since 1:1 coaching rollout, revenue up 367% with improved performance and tenure.

Leyton's Challenges

Limited leadership bandwidth to deliver consistent, high-quality coaching across a growing sales team
Wide variation in skills and experience meant reps needed tailored, role-specific coaching support
Difficulty providing the right coaching for people at very different career stages
Lack of a scalable approach to deliver 1:1 development without overloading internal leaders

Demand for tactical, real-world best practices that could be applied immediately to live opportunities
Pressure to maintain high performance while onboarding and ramping new hires quickly
Need to align coaching with evolving business priorities and fast-changing market conditions

🚫 From Plateaued Performance to 367% Revenue Growth

Before MySalesCoach, Jack’s team was underperforming. Despite having a clear playbook, results weren’t matching potential — and neither were the numbers.

“We were only scratching the surface of what our team could do. The tactics were there — but they weren’t being executed well, or consistently.”

Rather than guess at fixes or invest in another round of generic training, Jack turned to MySalesCoach to help uncover what was really holding reps back — and how to fix it.

“We achieved a 367% increase in revenue, improved team performance and tenure. The team’s more confident, we’re promoting from within, and reps are staying longer. It’s night and day.”

💡 Personalised Coaching That Drives Accountability

For Jack, the real power of MySalesCoach lay in how it was tailored to each rep — building skills, motivation, and confidence in the areas that mattered most to them.

“Reps talk through real scenarios — things they’re stuck on, confused about, or just don’t feel confident doing. Then they leave with a clear plan and actual skills.”

75% of the promotions Jack made came from people in coaching.

“In the last quarter, 8 of our 10 top performers were being coached. And 11 of the 14 people who hit target had a coach.”

This wasn’t luck. It was repeatable, consistent support.

“It holds them accountable. I can see them making progress week after week — and they feel it too. It’s become part of how they succeed here.”

⏱ Freeing Up Leaders and Complementing Internal Coaching

Like many commercial leaders, Jack’s time was limited — and much of it was being spent reacting to problems instead of proactively growing people.

“MySalesCoach lets me be the leader, not the coach. It’s freed up time for strategic work, and given the reps something better than I could offer alone.”

What stood out was how complementary it felt — not a replacement for leadership or coaching, but a boost.

“Sometimes reps need to say things they wouldn’t say to their manager. Coaching gives them that safe space — and we all benefit from what they learn.”

🔍 Skills That Stick and Apply to Real Deals

Jack had tried training before. It didn’t stick. What made coaching different was how real-time and contextual it was — tied directly to deals, conversations, and daily work.

“Training felt like a checkbox. Coaching is different — it’s continuous. They talk about a deal or a call, and leave the session with tactics they can try that day.

It’s not a one-size-fits-all program.

It’s tailored to our business, our goals, and what each rep actually needs.”

This not only helped Leyton close more pipeline, but built confidence across the team.

🧲 Coaching That Attracts, Retains, and Motivates Talent

In a competitive hiring market, coaching also became a key part of Jack’s retention and development strategy.

“It’s helped us hire better people and keep them longer. When we tell them they’ll get 1:1 coaching from someone who’s been there — they’re excited.”

Reps felt valued, invested in, and supported in a way that went beyond a manager’s pipeline review or product training.

“They feel like they’ve got someone in their corner — and that changes how they show up. Coaching is the common denominator for success now.”

The Result of Coaching:

Enterprise deals closed directly off the back of MySalesCoach sessions, driven by sharper messaging, better qualification, and new strategies.
Clear, measurable improvement in discovery calls, outreach, and follow-up — resulting in more high-quality opportunities.
Reps self-selecting coaching areas, accelerating skill growth and confidence in specific, high-impact areas.

Increased collaboration and knowledge sharing across the sales team from diverse coaching inputs.
Coaching used as a recruitment and retention benefit, attracting top talent.
Leadership freed from day-to-day skills coaching to focus on strategy and growth priorities

How 1:1 Coaching Increased Revenue And Unlocked Rep Potential