"It’s rare to find a partner that delivers on every front—MySalesCoach does."

“I was being pulled in so many directions. Coaching was something I loved doing — but it wasn’t happening consistently. My team needed more than me jumping on a call once in a while — they needed real support from someone who wasn’t juggling a million things.

CarlySales Leader, Datamaan

PROJECT

Comprehensive rollout of coaching across BDRs and AEs with strategic leadership coaching support.

WHAT WE DID

External sales coaching integration, role-specific coach alignment, and executive coaching

SOLUTION

MySalesCoach 1:1 coaching for teams. Each team member was matched with an expert sales coach to suit their role and goals.

TIMELINE

Initiated 30–60 days into Carly's promotion to Enterprise Sales Director, and continuing.

Datamaran's Challenges

Limited internal bandwidth for consistent, high-quality coaching
Team had foundational skill gaps, especially in early-stage sales roles
Needed a scalable solution to support a fast growing SaaS company
Requirement for differentiated coaching support by role seniority

Leadership needed space and structure for strategic planning under pressure
Demand for tactical best practices in discovery, mapping, and outreach
Emphasis on aligning coaching with fast-changing internal priorities

🧯 The Pressure to Deliver, With No Time to Coach

As a fast-moving revenue leader, Carly knew her team needed more support — but she was stretched thin across priorities.

“There’s just not enough hours in the day when you’re a player-coach.”

Even when coaching was on her agenda, it was hard to get the quality, consistency, and depth needed to drive real performance change.

“You have a one-to-one booked, but then a customer call runs over, or you’re pulled into something else. Coaching just doesn’t happen consistently.”

She saw good intentions falling through the cracks — and reps missing out on the development they needed and deserved.

🧠 A True Extension of Our Enablement Function

Carly turned to MySalesCoach to give her team the coaching she didn’t have time to deliver herself — without adding headcount.

“I didn’t have the time to coach the team properly, but I wanted to make sure they were being coached well. That’s where MySalesCoach came in.”

It’s like a virtual sales enablement team — but way more flexible and hands-on.”

MySalesCoach became a core part of the team’s development rhythm, without disrupting workflows or creating friction.

“The experience is seamless. Coaches fit around the team’s schedules, and it feels like they’re part of the team.”

🚀 Real Progress and Performance Gains

It wasn’t long before Carly saw tangible improvements in rep mindset, confidence, and performance.

“You can tell when someone’s being coached. They show up to pipeline reviews clearer, more focused, with stronger messaging and better qualification.

One rep in particular just blossomed. She became way more confident and clear in her approach. That’s down to coaching.”

The results weren’t just anecdotal — they showed up in metrics, too.

“The team are progressing deals more efficiently. We’ve seen a big uplift in deals moving through the pipeline.”

🔁 Coaching That Compliments Internal Support

What impressed Carly most was how well MySalesCoach fit alongside her own leadership — not replacing it, but enhancing it.

“It’s not about outsourcing leadership. It’s about giving your team another touchpoint — someone they can turn to for help, guidance, and accountability.

It frees me up to lead strategically, while knowing my team are still getting high-quality coaching.”

Carly describes MySalesCoach as the missing link between training and performance. It turns learning into action — and makes it stick.

“We’ve tried training before — and it’s fine in the moment, but then it fizzles out.”

“This is different. Because it’s regular, personalised coaching, it creates real behaviour change. It sticks.”

And the team actually look forward to sessions.

“They love it. It doesn’t feel like another task — it feels like something they get real value from. A lot of the team have been promoted, and I know they'd be quite vocal about the part MySalesCoach played in that.”

Her advice to other revenue leaders?

“If you care about developing your people and hitting revenue targets — but don’t have the time to coach every person as much as they need — then MySalesCoach is a no-brainer.”

The Result of Coaching:

Two BDRs promoted to AE roles within six months
Continued coaching in new roles led to accelerated ramp-up and success
Increase in sales-accepted opportunities driven by improved process execution

Enhanced team confidence and autonomy through consistent coaching support
Strategic clarity and focus at the leadership level
Team-wide satisfaction with coaching engagement and structure

Who are Datamaran?

Datamaran are a fast-growing SaaS enterprise solutions provider committed to building world-class sales teams. With a focus on scaling their UK Account Executives and global BDR function, they sought expert coaching support to accelerate skill development and performance across all levels of their commercial organisation.

Datamaran’s AI platform empowers business leaders to confidently navigate the complex ESG landscape by transforming vast amounts of information into actionable insights.

Fixing the Training Gap And Unlocking Sales Performance