Sales Coaching,
Solved.

A Sales Coaching Operating System is a new category that combines AI and human expertise to solve sales coaching's biggest limitation: frequency. Traditionally, high-quality coaching has had enormous impact on performance, but it's been capped by the time and resources available from managers and expert coaches. AI-only tools have improved seller productivity, but they haven't improved actual sales capability.

A Sales Coaching Operating System closes that gap. It uses AI to understand each seller's world, their personal growth plan, calls, CRM, inbox and calendar, and identifies the exact moments when coaching would have the most impact. Rather than stopping at AI-generated tips, it then connects that moment to real human expertise in multiple ways: 1:1 coaching, live group sessions, curated coaching moments from real conversations, and internal coaching with managers and peers.

In short, it's AI providing the scale, timing and frequency, paired with real human coaches providing the expertise, so every seller gets personalised, consistently available coaching embedded into their actual working day.

Most AI sales coaching tools fall into a few categories, each built to solve a specific problem.

AI call intelligence tools: Good at analyzing what happened on a call, but they typically stop at feedback, not coaching. They tell a rep what they did or didn't do without helping them build the skills and behaviours to do it differently next time.

AI role-play tools: Useful for practicing hypothetical sales call scenarios, rehearsing an objection, a pitch, a discovery question, but they're highly restricted to that one use case. They don't touch everything else that makes up a rep's performance: pipeline strategy, deal-specific judgment calls, mindset and belief gaps, or how a rep operates outside a live call altogether. Practicing a scripted scenario isn't the same as coaching the person.

AI enablement platforms: Strong at tracking activity and surfacing data, but data alone doesn't coach anyone. It tells a manager what happened; it doesn't change what a rep does next.

MySalesCoach sits apart from all three because our Sales Coaching Operating System is built around real human expertise delivered at AI frequency.

Not analysis, not role play scripts, and not another dashboard.

These tools are generally good at equipping reps with knowledge and giving managers data, but knowledge and data don't reliably change behaviour on their own.

It's behaviour change driven by frequency of high quality coaching that drives performance.

Most of these tools also lack the human expertise needed to coach on the belief systems, mindset gaps, and context behind why a rep is underperforming in the first place. That's the piece MySalesCoach adds back in.

MySalesCoach Intelligence is built on over 13,000 expert one-to-one sales coaching sessions, the largest dataset of real human coaching conversations in existence.

It also draws on thousands of proprietary coaching clips extracted from real coaching sessions. None of it is generic advice or pulled from unclear sources. It's grounded in how real expert coaches actually coach.

Yes. MySalesCoach connects with the tools your team already relies on.

This includes CRMs, call intelligence tools, calendars, email, and enablement platforms, with the infrastructure to add new integrations quickly and easily as your stack changes.

No. The AI agent works independently of your existing tools if needed.

It can still deliver high-impact coaching based on each rep's individual growth plan, strengths, and weaknesses, and recommend the right group sessions or one-to-one human coaching based on their areas of growth or interest. Integrations make it richer, but they're not a requirement to get value.

A Growth Plan is a personalised development plan built for each individual on your sales team. It's constructed from diagnostics across 20+ sales-specific competencies and skills, combined with business goals and individual goals.

The plan is dynamic, underpinning each person's ongoing development, what they get coached on, and where the focus sits. The AI agent responds directly to each rep's Growth Plan, so coaching stays relevant to that individual rather than generic.

MySalesCoach has a network of 80+ carefully curated coaches, with coverage across regions, domain expertise, coaching styles, and methodologies.

Many are highly successful former sales leaders who have built and led sales, account management, and customer success organizations themselves, and many have spent years training and coaching reps across a wide range of industries.

The bar to become a MySalesCoach coach is deliberately high: fewer than 1% of coaches who apply are accepted. Coaches are also supported by an internal coaching team, who run weekly enablement for the coach network and regular coach-the-coach sessions to keep quality consistent. Visit our coaches page for more.

No. It's built to make managers more effective, not to replace them.

AI surfaces the moments that matter and connects reps to the right expert at the right time, so managers aren't left trying to catch everything themselves. Moreover, our Internal Coaching capabilities is designed to help companies better deliver sales coaching internally using your own managers and subject matter experts.

The whole revenue org get use out of MySalesCoach .

CROs get full visibility into coaching activity and behavioural change before it shows up in the numbers.

Sales Managers get AI-surfaced coaching moments and expert access without needing to monitor everything themselves.

Revenue Enablement can track coaching activity across every manager and rep to see what's working.

Sales Reps get personalised coaching in the flow of work, from experts who understand their specific deals and situation.

The MySalesCoach Sales Coaching Operating System runs on an annual subscription. That subscription covers the AI agent, access to live tactical group sessions, the dynamic Personal Growth Plan, and the internal coaching infrastructure, delivered for a fixed fee.

On top of that, teams have the option to add a pool of one-on-one coaching time, connecting reps to real human specialist coaches for everything from working through their Personal Growth Plan, to tactical deal-related coaching, skills coaching across 50+ different skills, and even unique team coaching sessions within your organisation.

Visit our pricing page to learn more.