"we’ve seen a huge increase in meetings booked, conversion rates, and opportunities closed. But more than that, the team are more passionate, confident, and invested than ever before."

“I had 22 reps globally and not enough time to coach everyone properly — it felt like an injustice. We’d invested in external training, but it was too generic. The newer reps were engaged, but the experienced ones switched off. With MySalesCoach, every rep brings their own challenges to the table. It’s made a massive difference."

AshleySales Leader, Brandwatch

PROJECT

Roll out targeted 1:1 coaching across a global SDR team to replace generic, one‑to‑many training with personalised development.

WHAT WE DID

Embedded our specialist coaches; each rep worked on their own live challenges (discovery, qualification, outreach and prospecting) with clear follow‑ups and accountability.

SOLUTION

Personalised coaching matched to individual stage and goals. Practical learnings the rep can action straight away — building confidence and complementing internal coaching.

TIMELINE

Leader used MySalesCoach personally first, then introduced it to the team; now ongoing with a consistent cadence.

Brandwatch's Challenges

Limited leader bandwidth to provide 1:1 development for a global SDR team.
Existing external training felt repetitive and failed to address individual needs.
Difficulty maintaining rep engagement during sessions, especially for tenured team members.
Requirement for differentiated coaching support by role seniority.

Coaching always got deprioritised when targets loomed or other priorities took over.
Need for a coaching model that could adapt to each rep’s career stage, goals, and skill gaps.
Desire to improve conversion rates, qualification, and pipeline consistency across the team.

🚫 Generic Training Wasn’t Cutting It Anymore

Ashley, Senior Manager of Global Strategic Sales Development at Brandwatch, had a challenge: a globally dispersed team of SDRs and ADRs, varied in experience, and underserved by traditional training.

“We had external training coming in — but it was repetitive. The newer reps found it useful. The tenured ones switched off. It just felt like wasted time.”

He knew his team needed something more tailored, more dynamic — and more effective.

For a business known globally, the expectation was that training would match the high standards of the company.

“We’re a big brand. The training material we had was quite generic. It wasn’t working for everyone.”

Ashley knew his team needed something different — something that would respect their time, meet them where they were, and create an environment where every rep, from rookie to veteran, could thrive.

🧠 Every Rep Needed Something Different

With limited time and a growing global team, Ashley was stretched too thin to give fair, consistent coaching to everyone.

“I had 22 reps globally. I was cherry-picking who got coaching because I didn’t have the time. That felt like an injustice.”

The gap wasn’t just about bandwidth — it was about relevance. Reps at different stages of their career needed entirely different input, but Ashley didn’t have the resource to tailor it at scale.

He needed a partner who could provide role-specific, situation-specific coaching without pulling him away from his strategic priorities.

“The experience with MySalesCoach is seamless. Coaches fit around the team’s schedules, and it feels like they’re part of the team.”

🚀 Personalised Coaching That Actually Works

MySalesCoach stood out because it isn’t just another “training provider.” It's a consistent, structured, and deeply personalised coaching program that gives each rep ownership over their own growth.

“Every rep brings their own topics, their own challenges. It’s not one-size-fits-all. That’s what traditional training misses.”

Reps weren’t just attending sessions — they were driving them. They worked on live deals, addressed current challenges, and left with practical actions they could apply immediately. The accountability was baked in, and the impact was visible:

“They love having a coach who understands them and holds them accountable. The feedback from the team has been amazing.”

It wasn’t long before the coaching became part of the team’s identity, sparking peer-to-peer learning and new ideas.

“They’ve even started teaching me things. They’re coming to me with new ideas and initiatives."

📈 Real Results in Pipeline, Meetings, and Confidence

The results went beyond “soft” benefits — Ashley’s team delivered measurable gains in performance and pipeline health.

“We’ve seen a massive increase in meetings booked, conversion rates, and opportunities getting over the line.”

Coaching sharpened their qualification process, improved prospecting strategy, and gave even the quietest team members the confidence to lead.

“There’s one rep who now books back-to-back coaching sessions. I’ve watched him go from quiet to being the first to pick up the phone and lead calls.”

The uplift in pipeline quality and meeting conversion not only boosted team morale but also created momentum that leadership could directly link to revenue growth.

💬 Coaching Built for Today’s Reps

Flexibility was key to adoption. MySalesCoach gave Ashley's reps the freedom to book sessions at the cadence that suited them — weekly, fortnightly, or monthly — without a rigid, top-down schedule.

“They book sessions when they want — weekly, monthly, whatever suits them. It’s not forced. It’s personal.”

For many reps, it was the first time they felt development was genuinely about them. That change in perception fostered loyalty and engagement.

“They finally feel like it’s about them. It’s refreshing — they’ve never had that before.”

It also became a powerful recruitment differentiator for Brandwatch.

“I bring it up when I hire. It shows we care about people’s development — that we invest in them.”

🧩 The Coaching Partner You Want Your Team to Have

To Ashley, the relationship with MySalesCoach was more than a vendor agreement — it was a trusted partnership that gave his team an unbiased, respected external voice to compliment his internal coaching.

“It’s an unbiased external voice they can open up to — someone they respect and actually want to learn from.”

And most importantly, it delivered results he couldn’t have achieved alone:

“I've seen the impact this has had on my team. I couldn’t get them to where they are now without the support from MySalesCoach.”

The Result of Coaching:

15% increase in SDR conversion rates since rolling out MySalesCoach.
Massive growth in meetings booked and held, with more qualified opportunities entering the pipeline.
Sharper qualification and outreach strategies — less ghosting, better follow-up, stronger early-stage conversations.

Reps transformed into confident top performers, driving their own growth and bringing fresh strategies to leadership.
Retention and recruitment impact — coaching is now a selling point for joining the team.
From “switching off” to highly engaged — reps take ownership of learning and share wins across the team

How 1:1 Coaching Drove More Meetings and Built Confidence