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Our Sales Coaches
Find out more about our coaches vast expertise and specialisms.
Our Evaluation Process
Learn how we assess your team to target areas of growth based on data.
How ASK BOSCO Closed More Enterprise Deals
How Datamaran Scaled Coaching In a Fast Growing SaaS Company
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Learning Paths
Sales Coaching For Teams
Arm your team with critical sales skills and behaviours.
Learning Paths
Achieve sales excellence with structured learning paths.
Deal Coaching
Unstick, accelerate and help your team win your most critical deals.
Sales Coaching For Individuals
Use your L&D budget for personal expert sales coaching.
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Multi Channel Prospecting
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Cold Calling
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Sales Coaching Statistics
The largest body of sales coaching research by a single organisation.
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The State Of Sales Coaching In 2026 Report
Sales Coaching for Individuals

Individual Sales Coaching

Own Your Growth. Take Control Of Your Career.
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Expert curated coaches for SDRs, AEs, AMs, CSM and Sales Leaders — trusted by teams at:

Why MySalesCoach?

Whether you're chasing a promotion, clawing back a tough quarter, or ready to invest in yourself — MySalesCoach gives you expert coaching, the skills, and the accountability to make it happen.
Expert Coaches For Each Role
Every coach specialises in a specific role - SDR, AE, BDM, or Sales Leader. You're not getting a generalist. You're getting someone who has lived your job.
Coached By People Who've Done It
Your coach has hit quota, led teams, and navigated the same pressures you're facing. They can help you take the fast route to what actually works, not theory or guesswork.
 
Specialist Experience
Less than 5% of coaches make the cut to become a MySalesCoach. We only work with coaches who meet our high standards — professional coaching experience, specialist sales knowledge, and a proven track record. Quality is non-negotiable.

 
Coaching That Fits Your Life
Book sessions in advance or tap into your coach as and when you need them. Expert support when a deal stalls, a big meeting lands, or pressure builds.

Where are you right now?

Sales is demanding, competitive, and full of pressure.
Whatever's driving you to this page; ambition, a tough quarter, or the feeling you're capable of more, you're in the right place.
Taking ownership of your own development is one of the best moves a salesperson can make.
Want to get promoted?
You're performing, putting in the work, but not sure how to make the jump from SDR to AE, AE to Enterprise AE, or into your first leadership role. You need a clear path, the right conversations, and someone to help you build the case.
Want to earn more?
Your earning potential is higher than what you're taking home. You're leaving commission on the table and not sure exactly where deals are slipping. Let's find it and fix it.
Just breaking into sales?
You're new to the industry and want to get up to speed fast. You don't want to spend months figuring it out. You want someone who's done it before to shortcut your learning curve and accelerate your ramp.
Struggling to land your next role?
You know what you want to do next, but the interviews aren't converting. Get coached on how to position yourself, tell your story compellingly, and walk into every conversation with confidence.
On a PIP, or close to it?
The pressure is real. You need results, and you need them now. You're not struggling because you don't care, you're struggling because you don't have the right coaching. Let's change that.
Deals slipping through the net?
You're getting to late stage and losing it. To no decision, a competitor, or silence. Something's wrong in your discovery, qualification, or close — a good coach finds it fast.
You're good, but you want to be great?
You're hitting your number. But you know there's another level. Invest in yourself now, so that next year's results look completely different.
The state of sales right now

You're not the only one feeling it

 

69% of sales reps missed quota in 2024
99% of salespeople say coaching directly impacts their performance
88% want something different from their current coaching

Ambitious reps come here with big goals

Presidents Club
Presidents Club
Become the rep everyone else wants to be. Your coach helps you build the habits and deal strategies that put you on the stage.
Consistent Top Performer
Consistent Top Performer
Move from hitting quota sometimes to hitting it every quarter. Consistency isn't luck — it's process.
Earn Your Promotion
Earn Your Promotion
Build the case, have the conversations, and demonstrate the skills that get you to the next level — faster.
Earn Significantly More
Earn Significantly More
The gap between good and great in sales is worth tens of thousands of pounds a year. Coaching closes that gap.
What we offer at MySalesCoach

How we're supporting salespeople

Individual Coaching
Individual Coaching

Regular, focused sessions on your specific challenges — your calls, your deals, your pipeline. Your personally matched coach holds you accountable and guides you toward what success looks like for you.

Deal Coaching
Deal Coaching
Key deal is stalling? Big meeting looming? You can't afford to guess. Get strategic insight and tactical guidance exactly when you need it most.
Superpowers
Superpowers
Laser-focused coaching on the one or
two skills that will move the needle fastest — cold calling, discovery, objection handling, or closing. Identify your edge and build on it.
Tactical Group Sessions
Tactical Group Sessions
Join peers from similar companies for
expert-led daily group sessions. Crowdsource ideas beyond your company walls, hone your skills, and complement your 1:1 coaching.

Invest in your future, and take your career to the next level

Individual Sales Coaching

What you get:
one-to-one sales coaching
Tailored Expertise Your coach is handpicked from our expert marketplace — matched to your role, your goals, and your coaching style preferences.
A Personalised Coaching Plan Every coaching engagement starts with a tailored profile. Your plan is built around your challenges, not a generic programme.
Flexible, On-Demand Support Book sessions when you need them. Whether it's scheduled weekly or triggered by a deal about to close, your coach is there.
Real-World Problem Solving Bring your live calls, deals, and challenges. Your coach works through them with you in real time, and holds you accountable between sessions.
Community Learning Every individual coaching subscription includes access to Tactical Group Sessions — monthly expert-led group coaching alongside peers from other companies.
A small selection from our roster

The perfect sales coach for every role.

We match you with someone who has done your job and can take you where you want to go. Less than 5% of applicants become a MySalesCoach.

neil 2 500x500
TOUCH
Neil 3500+ reps coached over 8 years as specialist SDR Coach with a decade in SDR Leadership. 20 million+ influenced revenue across SDR teams and SMB-ENT accounts.

Specialises in:

  • Outbound prospecting
  • SDR routines
  • Inbound lead flow
  • Career progression
Neil 3500+ reps coached over 8 years as specialist SDR Coach with a decade in SDR Leadership. 20 million+ influenced revenue across SDR teams and SMB-ENT accounts.
Hillary
TOUCH
Hillary Built SDR function in VC backed SaaS Startup, career transformation expert who is in the trenches at C Level in a Private Equity SaaS business.

Specialises in:

  • Execution on existing process
  • Culture and structure
  • Confidence and holding value
  • Driving success in self
Hillary Built SDR function in VC backed SaaS Startup, career transformation expert who is in the trenches at C Level in a Private Equity SaaS business.
stuart taylor
TOUCH
Stuart 20+ years in sales and coaching, working with SDRs, BDRs and AEs to help them fix the things that are holding them back.

Specialises in:

  • Prospecting
  • Problem-led selling
  • Outbound strategy
  • Discovery, demos, objection handling
Stuart 20+ years in sales and coaching, working with SDRs, BDRs and AEs to help them fix the things that are holding them back.
Nigel Arthur
TOUCH
Nigel Multi time VP Sales, VP EMEA and Managing Director of Europe. Methodology expert in MEDDPICC, Challenger, Spin consultative, Sandler, Solution selling.

Specialises in:

  • Sales Execution
  • Methodology
  • Discovery, Demos and Negotiation
  • Leadership
Nigel Multi time VP Sales, VP EMEA and Managing Director of Europe. Methodology expert in MEDDPICC, Challenger, Spin consultative, Sandler, Solution selling.
Anika Zubair
TOUCH
Anika 10 years in CS Leadership, 4x VP of CS, voted most creative leader in 2023 by EverAfter.

Specialises in:

  • Customer Growth
  • Renewals
  • Strategic Account Management
  • Driving customer engagement
Anika 10 years in CS Leadership, 4x VP of CS, voted most creative leader in 2023 by EverAfter.
steve (1)
TOUCH
Steve 40 years in Sales and Sales Leadership, Specialist in complex selling environments

Specialises in:

  • Achieving Goals
  • Methodologies
  • Leadership
  • Strategy
Steve 40 years in Sales and Sales Leadership, Specialist in complex selling environments

Find out more about our coaches and their expertise

Our Coaches

Ready to start? Here's how it works.

The Perfect Match
We pair you with an expert coach tailored to your role, goals, and style.
1:1 Coaching Sessions
Your coach works through your real challenges and holds you accountable every step of the way.
Tactical Group Sessions
Access monthly expert-led group sessions alongside ambitious peers.

 
Use Your Learning Budget
We've helped many individuals get coaching funded by their employer's L&D budget. We can help you make the case.

Ready To Own Your Sales Story?

The most successful reps don't wait to be coached — they invest in themselves.
Take control of your development and start the conversation today.
Want to learn more? Book a meeting

"I promise you, the return on your coaching investment will be absolutely huge. Best thing I ever did.”

Holly Allen
Holly AllenSDR turned AE, coached by MySalesCoach

Not ready for 1:1 coaching yet?

Seriously level up your sales skills with a

MySalesCoach Membership

Expert-led group coaching, prospecting Power Hours, and a lively community to learn from.
Tactical Live Group Sessions Expert-led sessions on the sales topics that matter right now. Small cohorts, real conversations, actionable takeaways.
Check out our sessions here.
Power Hours
Live prospecting sessions led by an expert outbound coach. Build pipeline alongside a community of ambitious salespeople.
Priority Access to Exclusive Content and Events First access to MySalesCoach's premium resources, playbooks, and upcoming events designed to accelerate your sales success.
MySalesCoach Membership

Sales Coaching that fits
your budget

Investing in yourself doesn't have to mean a huge commitment. We have options for every stage and budget.

MEMBERSHIP

£250
(+vat)
Unlimited tactical group coaching sessions
Group Prospecting Power Hours
Community of ambitious salespeople
Priority access to events and content
Get access to expert led sessions on sales and sales leadership specific topics.
Get a membership
Recommended

1:1 COACHING

from £350
per hour (+vat)
Personally matched, expert curated coach
1:1 coaching based on your goals and needs
Your agenda, your challenges, your deals.
Unlimited tactical group coaching sessions, Group prospecting power hours, community of ambitious salespeople andprioity access to events and content.
Unlock 2x30min 1:1 sales coaching sessions focused on helping you achieve your goals. 

 
Book a meeting

Using Your Learning & Development Budget?

Many of our coaches are funded entirely by their employer's L&D; or personal development budget.

If your company offers a learning budget, MySalesCoach qualifies — and we can help you make the case to your manager.
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96% average coachee satisfaction score.

From over 1500+ feedback responses.

Frequently asked questions

Everything you need to know about individual sales coaching at MySalesCoach.
How does individual sales coaching at MySalesCoach work?
MySalesCoach matches you with a dedicated expert coach based on your role, goals, and the specific challenges you're facing. You meet for regular 1:1 sessions — focused on your actual calls, deals, and pipeline, not generic sales theory. Your coach holds you accountable between sessions and is available on demand when something urgent comes up. Every engagement starts with a personalised coaching plan built around where you are and where you want to get to.
How are coaches matched to individual salespeople?
Matching is based on your role, your goals, and your coaching style preferences. MySalesCoach only works with coaches who specialise in a specific sales role — SDR coaches were SDR leaders, AE coaches ran enterprise pipelines. Less than 5% of coach applicants make it onto the platform. You're matched with someone who has done your job at a high level, not a generalist who coaches across every function.
What roles does MySalesCoach coach, and is there a specialist for each?
MySalesCoach has specialist coaches for SDRs, BDRs, Account Executives, Account Managers, Customer Success Managers, and Sales Leaders. Every coach specialises in one role — they're not covering the full sales spectrum. An SDR coach has led SDR teams. An AE coach has carried an enterprise quota. A Sales Leader coach has scaled a team. You get someone who has been in your exact position, not someone who broadly understands sales.
What does a coaching session include and how often do sessions run?
Sessions are focused on whatever you're dealing with right now — a call you want to review, a deal that's stalling, a conversation you need to prepare for, or a skill you're working to build. Your coach works through live challenges with you in real time. You can book sessions on a regular cadence or use them on demand when pressure builds. Between sessions, your coach is available when something comes up that can't wait.
What can a sales coach help me with?
The most common areas MySalesCoach works on: prospecting and pipeline generation, discovery and qualification, objection handling, late-stage deal progression, presentation and negotiation, promotion planning, and confidence under pressure. Your coach doesn't pick from a fixed curriculum — they work on what's actually costing you performance right now. If you're losing deals at a specific stage, that's where the sessions go.
How can 1:1 coaching help me close more deals?
Most deal losses happen before the late stage — in discovery, qualification, or how you're positioning value. A MySalesCoach coach works through your live pipeline with you, identifies where deals are going wrong, and gives you specific adjustments to make. This is different from deal coaching, which focuses on a single critical deal. 1:1 coaching builds the underlying skills so the same mistakes stop repeating across your whole pipeline. See deal coaching if you need support on a specific opportunity right now.
What is MySalesCoach Superpowers and how does it work?
Is 1:1 sales coaching worth the investment?
For most salespeople, the gap between hitting quota and missing it comes down to a small number of fixable skill gaps. A coach who has done your job finds those gaps faster than you can on your own. MySalesCoach members use their L&D budget, personal development budget, or self-fund. The return tends to show up in commission before the end of the first quarter — a single deal saved or a conversion rate improvement at one stage of the pipeline typically covers the cost.
What can I discuss or bring to my 1:1 sessions? Accordion description i
What do I get with a MySalesCoach membership? Accordion description i
Does sales coaching actually improve performance?
The data is consistent on this. MySalesCoach's 2026 State of Sales Coaching report — based on 1,000+ respondents — found that reps who receive weekly coaching hit quota at 76%, compared to 47% for reps coached quarterly or less. 99% of salespeople say coaching directly impacts their performance. The gap between coached and uncoached reps isn't marginal — it's the difference between hitting your number and missing it. See the full research at our sales coaching statistics page.
Content that accelerates growth.

OUR BLOG

We deliver tactical, no-fluff insights to help salespeople tackle their toughest challenges.
 
Expect actionable tips and takeaways, and game-changing insights you won’t find elsewhere - all from expert sales coaches who’ve walked in your shoes.
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