We’ve Launched Deal Coaching. 

Today, we’re launching something new: Deal Coaching—a fast, focused way to get expert help on real deals in the moments that matter most.

This isn’t just a new feature. It’s a whole new way to support quota-carrying sellers in the highest-value, time-sensitive situations that define revenue outcomes.

What is Deal Coaching?

"Helping you win deals today, with repeatable skills and tactics."

- Kevin Beales, Founder & CEO of MySalesCoach

Deal Coaching gives sellers access to experienced experts on the same day—within the hour, if needed—to get help navigating live opportunities.

This isn’t about theory. It’s about real support, in real time.

✅ A stuck deal that needs shifting

✅ A key meeting tomorrow that needs prep

✅ An email from a prospect that throws everything off

✅ A negotiation moment that determines whether—and how—you win

✅ A champion blocking access to other stakeholders

These are the moments where expert coaching isn’t just helpful—it’s game-changing.

Why We’re Launching It

At MySalesCoach, we’ve discovered the demand for deal coaching was high amongst our coachees - with 30% of our coaching conversations focusing on live deals.

“Deal coaching has always happened in many of our one-to-one coaching sessions that we’re delivering to quota-carrying sellers… because that is often the most compelling, highest-value way that both sellers want to be helped and that our sales coaches and experts can help.” Kevin Beales

But the challenge is timing.

When coaching is locked into a cadence—say, once every two weeks—sellers miss the opportunity to get help when it would make the biggest difference.

“‘I’m not multi-threaded, but my champion is holding me back… I’ve got a call tomorrow, and I want to make sure that I’m best prepared… I’ve got a negotiation at a pivotal moment…’ Having an expert in that moment is really valuable.

Managers aren’t always available… They don’t have unlimited time… and there’s benefit in the high levels of experience and expertise outside of an organisation that can be brought in during those high-value moments” - Kevin Beales

Deal Coaching is our answer to that.

It’s built to give you expert help, right when you need it.

Same day. High value. Deal-specific.

And the goal?

• Win more deals
• Win them faster
• Win them at higher value

Choose Your Session Length

Some deals need a deeper dive, others may only need an intensive strategy session. The choice is yours.

• 20-minute lightning sessions – Focused, fast-paced support for urgent deal problems
• 40-minute deep dives – Space to unpack and work through more complex sales challenges

Built by Experts, Matched to You

Our coaches are hand-picked to align with your:

• Sales process
• Sales methodology
• Target buyer
• Typical sales cycle
• Price point

When you book a session, you’re paired with an expert who gets the kind of deal you’re trying to win—and has the experience to help.

Cost-Effective. High Impact.

A 20-minute deal coaching session starts at just £100.

Compare that to the average discount your sellers are giving away unnecessarily on deals.

Instead of losing margin, you’re gaining expertise that helps win revenue and also levels up your team in the long run.

If you weighed more of the odds in your favour across 100 deals, would that feel like a smart investment?

We think most leaders would say yes.

Why Take Action Now?

Quota attainment is lower than ever— Ebsta’s 2025 report highlights that only 22% of sellers are hitting quota.

Sellers are leaving opportunity on the table every single day. 

On top of that, we know from our State of Sales Coaching Survey 2025 that nearly 90% of sales reps are wanting more frequent higher impact coaching than they are already receiving.

Deal Coaching is designed to change that—by giving sellers timely access to external expertise that helps close more revenue in the moments that count.

We also have a step-by-step guide to coaching deals for sales leaders here.

Ready to Win More Deals, Faster?

You can start using it today, no additional subscription required.

Find out more information about how Deal Coaching works here, or book a call to speak to our team of experts and share some ideas around how we can support your team specifically.

Because sometimes, all it takes is 20 minutes with the right expert to turn a stuck deal into closed revenue.

Let’s win more.