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Rich Smith

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Rich spent over 10 years leading revenue teams before joining MySalesCoach, including as VP of Sales EMEA and Co-Founder and VP of Sales at Refract. He's also co-author of Deconstructing Discovery, a sales playbook for AEs and sales leaders. At MySalesCoach, he works with revenue leaders who want elite rep performance without adding headcount — matching their teams with specialist coaches to drive behaviour change and revenue growth.

Blog Post by Rich Smith

Rich Smith8 min read

How to Diagnose Sales Team Performance Gaps When You Join as a New Leader

The biggest diagnostic mistake new sales leaders make is trusting the dashboard. It shows ...
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Rich Smith7 min read

How to Set Sales Team Expectations That Actually Stick

Most sales leaders set team expectations in the same way: they decide what good looks ...
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Rich Smith11 min read

How Do I Develop My Sales Managers Into Better Coaches?

Most sales managers want to coach their teams well. Most of them are not doing it. The ...
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Rich Smith10 min read

How Sales Coaching Retains Your Top Performers

The rep who just hit 140% of quota handed in their notice on Friday. If that has happened ...
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Rich Smith11 min read

What to Focus on in Your Sales 1:1s

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Rich Smith11 min read

The Biggest Mistakes New Sales Leaders Make (And What to Do Instead)

Most new sales leaders don't fail because they lack ability. They fail because they act ...
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Rich Smith19 min read

Your First 90 Days as a new Sales Leader: The Complete Playbook

Your first 90 days as a sales leader can define how you're perceived for years. Get it ...
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Rich Smith8 min read

How to Get the Most Out of Your Sales Kickoff

Most sales kickoffs suck. That is not a controversial opinion. It is what the people who ...
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Rich Smith20 min read

How to Coach Your Sales Team (Even When You Don't Have Time)

Most sales leaders already know coaching matters. The problem isn't belief. It's ...
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Rich Smith2 min read

Announcing - The State of Sales Coaching in 2026 Survey

MySalesCoach is thrilled to announce that our annual State of Sales Coaching Survey is ...
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Rich Smith4 min read

Superpowers Are Here 🚀

At MySalesCoach, we believe every seller has greatness in them. With the right coaching, ...
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Rich Smith5 min read

Coach Your Reps to Book More Quality Meetings in 2025

If you want your team to consistently book more meetings in 2025, you can’t just hand ...
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Rich Smith5 min read

Cold Calling Isn’t Dead – You’re Just Doing It Wrong

Cold Calling Isn’t Just Necessary – It’s an Art and a Science. But Most Salespeople Are ...
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Rich Smith5 min read

Making Cold Calls Matter in 2025

Surviving Cold Calls: How to Stay Confident, Have Fun, and Book More Meetings
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Rich Smith6 min read

How to Be the Most Effective Sales Coach Your Reps Ever Work With

Sales coaching isn’t just important - it’s transformational. But let’s be honest: a lot ...
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