Rich spent over 10 years leading revenue teams before joining MySalesCoach, including as VP of Sales EMEA and Co-Founder and VP of Sales at Refract. He's also co-author of Deconstructing Discovery, a sales playbook for AEs and sales leaders. At MySalesCoach, he works with revenue leaders who want elite rep performance without adding headcount — matching their teams with specialist coaches to drive behaviour change and revenue growth.
Blog Post by Rich Smith
Rich Smith8 min read
How to Diagnose Sales Team Performance Gaps When You Join as a New Leader
The biggest diagnostic mistake new sales leaders make is trusting the dashboard. It shows ...
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Rich Smith7 min read
How to Set Sales Team Expectations That Actually Stick
Most sales leaders set team expectations in the same way: they decide what good looks ...
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Rich Smith11 min read
How Do I Develop My Sales Managers Into Better Coaches?
Most sales managers want to coach their teams well. Most of them are not doing it. The ...
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Rich Smith10 min read
How Sales Coaching Retains Your Top Performers
The rep who just hit 140% of quota handed in their notice on Friday. If that has happened ...
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Rich Smith11 min read
What to Focus on in Your Sales 1:1s
Start ReadingRich Smith11 min read
The Biggest Mistakes New Sales Leaders Make (And What to Do Instead)
Most new sales leaders don't fail because they lack ability. They fail because they act ...
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Rich Smith19 min read
Your First 90 Days as a new Sales Leader: The Complete Playbook
Your first 90 days as a sales leader can define how you're perceived for years. Get it ...
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Rich Smith8 min read
How to Get the Most Out of Your Sales Kickoff
Most sales kickoffs suck. That is not a controversial opinion. It is what the people who ...
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Rich Smith20 min read
How to Coach Your Sales Team (Even When You Don't Have Time)
Most sales leaders already know coaching matters. The problem isn't belief. It's ...
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Rich Smith2 min read
Announcing - The State of Sales Coaching in 2026 Survey
MySalesCoach is thrilled to announce that our annual State of Sales Coaching Survey is ...
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Rich Smith4 min read
Superpowers Are Here 🚀
At MySalesCoach, we believe every seller has greatness in them. With the right coaching, ...
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Rich Smith5 min read
Coach Your Reps to Book More Quality Meetings in 2025
If you want your team to consistently book more meetings in 2025, you can’t just hand ...
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Rich Smith5 min read
Cold Calling Isn’t Dead – You’re Just Doing It Wrong
Cold Calling Isn’t Just Necessary – It’s an Art and a Science. But Most Salespeople Are ...
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Rich Smith5 min read
Making Cold Calls Matter in 2025
Surviving Cold Calls: How to Stay Confident, Have Fun, and Book More Meetings
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Rich Smith6 min read
How to Be the Most Effective Sales Coach Your Reps Ever Work With
Sales coaching isn’t just important - it’s transformational. But let’s be honest: a lot ...
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