Rich Smith

Rich spent over 10 years leading revenue teams before joining MySalesCoach, including as VP of Sales EMEA and Co-Founder and VP of Sales at Refract. He's also co-author of Deconstructing Discovery, a sales playbook for AEs and sales leaders. At MySalesCoach, he works with revenue leaders who want elite rep performance without adding headcount — matching their teams with specialist coaches to drive behaviour change and revenue growth.

Blog Post by Rich Smith

Rich Smith9 min read

What is an ICP For Sales? A Tactical, expert guide

In sales, defining your Ideal Customer Profile (ICP) is a foundational step. An ICP is a ...

Rich Smith9 min read

Sales Motivation: How To Get Your Team Fired Up When Sales Are Down

Sales leadership is never more challenging than when your team is facing declining ...

Rich Smith4 min read

Sales Training vs Sales Coaching In High Performance Selling: Which One Is Right for Your Team?

Training and coaching are often used interchangeably when it comes to sales development, ...

Rich Smith1 min read

Announcing The State Of Sales Coaching In 2025 Survey

MySalesCoach is thrilled to announce the launch of the State of Sales Coaching in 2025 ...

Rich Smith9 min read

Sales Team Management: Leadership Strategies To Get The Best Out Of Your Team

As a sales leader, one of your most important responsibilities is getting the best ...

Rich Smith6 min read

Effective Sales Rep Management: A Comprehensive Guide to Coaching Low Performers

Coaching low performing reps is often a tricky conundrum for sales leaders. Overseeing a ...

Rich Smith3 min read

Overcoming Price Objections And Closing More Deals

As a Sales Leader, one of your primary challenges is equipping your team to handle price ...

Rich Smith4 min read

How to Make the Leap from SDR to AE: Your Personal Game Plan

Ever thought about jumping from a Sales Development Representative (SDR) to an Account ...

Rich Smith6 min read

How To Really Coach Sales Discovery Calls

Recently, I watched some Business Development Leaders attempt to ‘coach’ sales discovery ...