Personal, 1:1 Sales Coaching.

Our roster of coaches has collective expertise across all sales methodologies and sales motions, and many are certified in specific frameworks. If aligning your coach to a particular methodology matters to you, we factor that into our matching process. For most engagements, the brief isn't to teach your reps a new methodology, it's to help them apply and execute the one you've already rolled out, in their actual day-to-day selling. We align on this with you at the initial kickoff call, before the engagement starts, so we understand your goals, your process, and anything else that matters, and every coach is working in partnership with you, moving in the same direction.

You get regular reporting, monthly, quarterly, and on demand, covering what sessions your team has attended, what they've been coached on, and the key topics and themes coming out of sessions, broken down at both team and individual level. Every session is recorded, but those recordings are strictly for the coach and the coachee, and we maintain confidentiality of anything sensitive shared within individual sessions. What we do share is insight into the main themes being covered, where progress is being made, where growth opportunities remain, and where coaching is translating into specific commercial wins for your reps.

We believe coaching should be a consistent, ongoing process, always-on rather than an occasional event. Exactly how much time that involves depends on the package and the amount of coaching invested in for each person on your team, and we work with you to define the right amount and frequency for each individual. On average, most customers see their reps attending monthly 1:1 coaching. The point of the operating system is that coaching lands in high-value moments that improve performance, not moments that pull reps away from selling.

We'll rematch them, no questions asked. Mismatches are rare, but on the occasions it does happen, we move quickly to pair the rep with a coach who's a better fit.

Yes. The MySalesCoach subscription is designed to be entirely flexible, so you can start with a single team and expand from there. Anyone with a MySalesCoach subscription can tap into the pool of 1:1 coaching time, and it's entirely your discretion how far you extend that, adding more subscriptions or more coaching hours whenever you're ready.

Hiring your own coach means one person, one style, and one area of expertise, and you're managing the sourcing, vetting, and ongoing relationship yourself. With MySalesCoach, your team gets access to a network of 80+ specialist coaches, matched to the specific role, skill, or deal situation at hand, vetted through a process where fewer than 2% of applicants make it through, without you having to run that hiring process yourself.

You purchase a pool of 1:1 coaching time on a usage-based model, which your organisation can then allocate flexibly, concentrated on a few key reps, spread across a whole team, or reserved for high-stakes moments like a critical deal or a new hire's ramp. Time is booked around coach availability and can be used for anything from a quick focused session to a full hour, whatever the moment calls for.

From our roster of 80+ coaches, we've identified and selected a specialist cohort as deal coaches, chosen for their expertise across different deal sizes, complexity, methodology, and industry. Deal coaching is built for speed: you'll typically find one of these coaches available at short notice, because deal challenges usually need quick, immediate support, not a wait for the next scheduled slot.

Skills Coaching covers a catalog of 50+ specific sales skills, cold calling, discovery, objection handling, negotiation, and more, each with a true domain-specialist coach behind it. Reps aren't limited to a generic curriculum, they book time on the exact skill that will move the needle fastest for them.

A personally matched coach gives reps dedicated, expert time on exactly what's holding them back, a specific skill gap, a live deal, a confidence issue, or a longer-term development goal, with accountability between sessions so it actually sticks. Our 2026 State of Sales Coaching report found reps who receive weekly coaching hit quota at 76%, compared to 47% for reps coached quarterly or less. Consistent, personalised coaching is one of the clearest levers available for closing that gap.

Measuring the success and impact of 1:1 coaching matters to us as much as it does to you. We capture feedback after every single session from both coach and coachee, with sessions rated out of 10. Our average score across thousands of sessions over three years is 9.6 out of 10. On top of that, regular reporting gives you insight into what's being covered in sessions and, crucially, how coaching is changing behaviour and delivering commercial wins.

Whatever's genuinely useful to them: a deal they're working, a skill they want to build, feedback from a recent call, or something they're stuck on. Sessions are built around the rep's own agenda, not a fixed script the coach has to follow. That being said, their growth plan is the bedrock of skills and behaviours which they will be working on with their coach.

Yes. Every engagement starts with a discovery call to understand your team's goals and your biggest coaching challenges today, followed by coach matching. Once live, our Customer Success team runs regular Business Reviews, bringing data on what's being coached, session value, and where behaviour is actually shifting, so rollout isn't something you're left to manage alone. Moreover, the Sales Coaching Operating System is designed to drive internal coaching based on your frequency guidelines. It identifies key moments to trigger coaching internally with managers, peers and subject-matter experts, each with coaching agendas, accountability, follow up and impact measurement.