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Sales Coaching Statistics
The largest body of sales coaching research by a single organisation.
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The State Of Sales Coaching In 2026 Report

Close The Gap Between Training and Behaviour Change.

Enablement is a lost cause without reinforcement. MySalesCoach keeps reps on track and helps managers coach with  consistency.
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See it in action

Trusted by enablement leaders at

The Rollout Isn't The Hard Part.
Making It Stick Is.

Training Seems To Work In The Room

Two weeks later, the team is selling the way it sold before.

Tools Alone Haven't Solved This

You've invested in the tech stack, but performance is still inconsistent.

Coaching Is The First Thing Off The Calendar

Your managers intend to embed it, but have full calendars and are firefighting or chasing the quarter.

Is Coaching Working?

You lack visibility into where individuals and teams most need help.

How Well Equipped Are Your Sales Managers?

Most managers have never even been trained how to coach. How do we expect them to do a good job?

Your Time Is Sucked Into Onboarding

Because it's nobody else's job. The reps already in seat get what's left.

Sound Familiar?

You roll out a new methodology. Three weeks later, reps are back to their old habits.

"You can't tell which managers are actually coaching, and which ones just think they are."

"Every rep hears the same training, but only a handful actually apply it in the field."

"Your reps have lots of knowledge, but its their behaviours thats holding them back"

There's never been a system to solve it. Until now.

The Sales Coaching Operating System™ gives your team always-on coaching with the frequency of AI.
 
It also connects them to human expertise in critical moments, builds coaching capability inside your own organisation, and gives enablement visibility into growth and gaps.
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Internal Coaching

Making real coaching happen internally - with measurable impact.

Coaching conversations triggered by the moments that matter, with the agenda already written and the accountability built in. Your managers know what to coach to move the needle, and when.
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Coaching Visibility and Dashboards

Have visual proof that coaching is working.

Take coaching out of the black box. Know at a glance what got coached, what's coming up most often with your team, and ensure everything is staying aligned to your learning strategy.
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Personal Growth Plans

A plan per rep, not a programme per team.

You already know every rep needs something different. Your methodology, your opportunities and your priorities turned into what each individual works on next — and kept current by the agent as they move, rather than reviewed twice a year.
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AI Sales Coaching Agent

Coaching that doesn't wait for a gap in someone's calendar.

Trained on thousands of hours of real expert coaching conversations, not generic AI. It finds the coaching moment, coaches the rep in it, updates their plan and briefs the manager — so support arrives on the day it's needed, not at the next scheduled slot.
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 Expert Coaching

1:1 Human expertise, where it matters most

80+ expert sales coaches with a wealth of experience, personally matched to the rep based on business objectives, goals and learning style. Use them for your top performers, for your managers, or as a pool of hours for the moments your team can't cover internally. Coaching that survives distributed teams and different time zones.
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What this looks like day to day

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See it in action for your team
MySalesCoach gives people a level of individual development that is difficult to replicate internally. Some of the people who have really leaned into the coaching are now among our top revenue generators, and the feedback from them has been incredibly strong.
It gives people another layer of support alongside what we’re already doing, and you can see the difference.
Dave Sweeney Senior Sales Enablement Executive - Leyton
Dave Sweeney

Built For Your Entire Sales Org

Every role wins with the Sales Coaching Operating System™. See how it works for your team. 
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CROs

Your CRO gets full visibility, so the work you're driving doesn't stay invisible. Prove the impact of sales behaviour change in ways you've never been able to.

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Revenue Enablement

This is where your rollout finally sticks. The methodologies and playbooks you've built get reinforced through real coaching, day after day. You get the data to prove what's actually landing across every manager and rep, not just what got attended.

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Sales Managers

Managers get coached here too, not just their reps, and get prepped to deliver better coaching themselves. Adoption you don't have to chase manager by manager, since the system handles the scheduling and the agenda

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Sales Reps

Reps get personalised coaching in the flow of work, AI coaching frequency with access to human coaches who get to the heart of what's holding them back. This is the behaviour change you're ultimately accountable for, and now you can actually see it happening.

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MySalesCoach vs AI Tools and Platforms

MySalesCoach
AI Sales Coach
AI Role Play
AI Sales Agents
Revenue Intelligence
Sales Enablement
Data from real human 1:1 coaching conversations
Access to human expert coaching (1:1 and group)
Dynamic growth plan focused on growing skills, mindset, and behaviours
Makes managers better coaches too
Partial
Partial
Human expertise delivered in key moments
Connects to your existing tools
Library of training content and company sales resources
AI scoring and bullet point feedback
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Ready to see the Sales Coaching Operating System™ in action?
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Frequently Asked Questions

We often hear these questions from enablement leaders considering MySalesCoach.  
Find the answers you need to decide if The Sales Coaching Operating System is the best choice.
Our managers already say they don't have time to coach. How does this change that? The MySalesCoach Sales Coaching Operating System removes the part that takes the time. The system identifies the moment worth coaching, books the session, and writes the agenda. Your managers aren't being asked to find a gap and work out what to cover — they're being handed a prepared conversation and held to it.
Is this a training course for our managers? No. A course teaches managers about coaching and then leaves. This decides when a coaching conversation should happen, puts it in the diary with an agenda attached, and keeps the record. Managers get better at coaching by doing it every week with support, which is the only way anyone gets better at anything.
Do we have to replace Gong or our enablement platform? No. Those tools tell you what happened on a call and hold your content. Neither decides that a coaching conversation should happen, or makes sure it does. MySalesCoach sits on top of what you already have and turns it into coaching, which is usually the value you were trying to get out of them anyway.
Do we have to buy one-to-one coaching for every rep? No. The platform runs the coaching system for everyone. Expert human coaching is where you choose to point it — top performers, your manager population, or a pool of hours for the moments your team can't cover internally.
How does a Sales Coaching Operating System help Sales Enablement? It closes the gap between what you roll out and what actually gets reinforced. Training, methodology and tools all depend on managers coaching afterwards, and most don't — so a Sales Coaching Operating System triggers the coaching conversation, gives the manager the agenda, holds them to it, and shows you what got coached. Enablement gets reinforcement it doesn't have to chase, and evidence of behaviour change rather than attendance.
Can we use this for new hires as well as reps already in seat? Both, and the second is usually the bigger gain. Ramp gets faster because new hires get coached on real calls from week one. But the reps already in seat are the ones currently getting nothing, and they're the ones with the most revenue attached.
How does this work if the managers don't report to me? It doesn't rely on persuasion. The coaching conversation is triggered, scheduled and prepared by the system rather than requested by you — so adoption isn't something you have to chase manager by manager. You get the record of what happened either way.