MySalesCoach launches The Sales Coaching Operating System™
Today, we’re proud to launch the MySalesCoach Sales Coaching Operating System™ - bringing the impact of expert human coaching together with the scale, availability and frequency of AI.
We started MySalesCoach three and a half years ago with a simple belief: high-quality sales coaching is one of the most powerful ways to improve individual growth and sales performance.
The evidence supports it. Yet, despite organisations recognising its importance, sales coaching has always faced a glass ceiling.
Managers have countless competing priorities, almost all of which feel more time-sensitive than coaching. Their attention is naturally drawn towards closing today’s deals rather than developing the capabilities that will improve tomorrow’s performance.
Being a great manager also doesn’t automatically make someone a great coach.
And while external expert coaching can have significant impact, the economics have traditionally limited how frequently it can be delivered and how many people can access it.
The result is a fundamental challenge:
How do you give every seller access to high-quality, personalised coaching with the frequency, availability and timing they need to genuinely accelerate their growth?
AI alone hasn’t solved the problem
AI promised to change this.
It has undoubtedly made sellers more productive. It can analyse calls, surface pipeline insights, automate tasks and help salespeople spend more time selling.
But productivity and capability aren’t the same thing.
Despite the proliferation of AI sales tools, the available data shows no evidence that the underlying capability of sales teams is improving - while quota attainment has shrunk every year.
We believe the answer isn’t choosing between AI and human coaching.
It’s combining them.
That’s why we’ve built the Sales Coaching Operating System™.
Coaching built around the individual
It starts with the seller.
Using our unique dataset of more than 13,000 1:1 expert sales coaching conversations, alongside an assessment of each individual’s skills, goals and development needs, we create a dynamic personal growth plan.
Our AI agent then operates in the seller’s world - across calls, CRM, inbox, calendar and the tools they already use.
That means it isn’t simply available 24/7 waiting to be asked a question.
It can tap the seller on the shoulder, recognising coachable moments and development opportunities based on their goals, needs and what is happening in their world right now.
From there, the Sales Coaching Operating System connects AI intelligence with human expertise in four ways.
1. Live expert group coaching
Every day, MySalesCoach runs live group sessions led by expert sales coaches, for BDR’s to CRO’s.
When the system identifies a session relevant to an individual’s current challenge or growth opportunity, it can recommend it, check their availability and reserve their place.
The right expertise, at the right moment.
2. Human expertise, delivered at AI scale
We are building a growing library of tens of thousands of real coaching moments from anonymised sessions with our expert coaches.
The system can surface the most relevant coaching moments based on an individual’s current situation and personal growth goals.
This means sellers can benefit from genuine human coaching expertise without having to wait for their next coaching session.
Contextual human expertise, with AI-powered timing, scale and frequency.
3. Better internal coaching
The platform activates coaching between sellers and their managers, peers and internal subject-matter experts at the frequency the organisation wants.
It identifies the right moments, creates coaching agendas, establishes accountability, follows up on actions and helps measure progress and impact.
Instead of hoping coaching happens, organisations can build it systematically into the way their teams operate.
4. Expert 1:1 coaching
Where deeper human support is needed, organisations can give their teams access to MySalesCoach’s highly curated pool of expert sales coaches.
That might mean working on a long-term growth goal, navigating a critical deal, developing a specific skill or addressing an opportunity identified by the platform.
AI helps identify the moment. Human expertise helps unlock the potential.
The Sales Coaching Operating System™
For too long, organisations have had to compromise.
High-quality human coaching can deliver enormous impact, but it has been difficult to provide frequently and at scale.
AI provides unprecedented availability, timing and scale, but technology alone cannot replicate everything that makes great human coaching powerful.
The MySalesCoach Sales Coaching Operating System™ brings the two together.
Human expertise and impact.
AI scale, timing and frequency.
Personalised to every seller. Embedded into their working day. Activated in the moments that matter.
Sales coaching, solved.
Interested in seeing how our Sales Coaching Operating System can support your growth?
Book a demo with our team who can bring this to life and show you how this would fit into your world.
