How To Research Any Prospect (Even The Unresearchable)

What's in it for you:

Research any prospect. Even when there’s little or no obvious online activity
Identify the signals that actually matter (and ignore the ones that don’t)
Personalize first-touch outreach using minimal information
Prospect effectively into both data-rich and “traditional” accounts
Turn role, job title, and company context into relevant messaging
Avoid common research and personalization mistakes SDRs make
Write first-touch messages that feel timely, specific, and human, not generic