About this episode:

Ever had that feeling where your pipeline looks full… but nothing’s actually moving?

Most sales leaders see stalled deals as a pipeline problem.

The reality inside sales teams looks very different.

In this episode, Ollie Whitfield sits down with Steve Myers and John Richardson to unpack insights from analysing 5,117 real sales coaching calls—and what they reveal about why deals stall, pipeline slows down, and revenue targets get missed.

What emerges is a clear gap between what salespeople ask for in sales coaching—and what’s actually driving performance.

While most coaching conversations focus on pipeline management, deal progression, and tactical “tips and tricks,” the real blockers sit deeper: weak decision process clarity, lack of control in deals, and hidden mindset constraints that impact sales performance and quota attainment.

You’ll hear:

• Why decision process shows up in nearly every deal—but still breaks down
• Why “closing” is often the wrong focus for sales leaders
• Why sales coaching feels busy but doesn’t always move the needle
• How prospecting responsibility and pipeline ownership are misaligned
• Why mindset is rarely addressed—even though it drives behaviour

This episode gets to the heart of what effective sales coaching actually looks like—and why most sales teams are solving the wrong problems.

Who this is for:

This episode is essential listening for VPs of Sales, Heads of Sales, Sales Managers, and Revenue Leaders responsible for pipeline, forecasting, and quota attainment—especially those looking to improve sales coaching effectiveness, increase sales velocity, and build a consistent, high-performance coaching culture.

👉 creating LinkedIn promo posts + YouTube description + clip hooks that all ladder back to the same keywords and tension.

Brought to you by MySalesCoach.

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