Most sales leaders know AI is changing how teams sell. The gap isn't ambition - it's knowing where to actually start. Research from Salesforce and HubSpot shows sales reps spend between 75-80% of their time on admin rather than selling. AI is the fastest route to flipping that ratio, but only if you know which use cases to prioritise first.
In this session, Tom Ridley and Rich Smith cut through the noise and get practical. No theory, no hype - just the three AI use cases that deliver the most immediate value for sales teams: prospect research, personalised outreach, and call analysis.
Rich also shares a stat that stops most sales leaders in their tracks: 71% of employers now prioritise AI skills over experience when hiring. If your team isn't building AI capability now, they're already falling behind - and so are you.
The good news? The starting point is simpler than most leaders think. This session shows you exactly what it looks like.
This session is for sales leaders and managers who know they should be using AI but haven't found a practical starting point yet. If your team is still spending the majority of their time on admin, or if you're still doing prospect research manually, this is the episode to start with.
MySalesCoach works with sales leaders to build the frameworks, coaching habits, and team accountability that help reps perform consistently - not just when a manager is watching.
If AI is surfacing where your team's selling time is actually going, we help you build the coaching structures to make sure that time is being used well. Book a call to talk through what that looks like for your team.